Search Engine Optimization, or SEO, is the process of helping your website show up more often and higher up in search engine results. When people search for topics related to your site on Google, Bing, or DuckDuckGo, you want your page to be one of the first things they see. This is called increasing your visibility.

Think of the internet as a massive, ever-growing library. A search engine is like a librarian that helps people find the exact book (or webpage) they need. SEO is how you make sure your book is easy for the librarian to find, understand, and recommend to readers.

Search engines are powerful, but they don't magically know about every page on the web. They use a methodical, three-step process to discover, organize, and display content from across the internet.