Trustpilot is a global online review platform where consumers can share their experiences with businesses. Founded in Denmark in 2007, it has grown into one of the largest review communities in the world. The basic idea is simple: customers leave reviews, and companies can see that feedback and respond.

This system allows potential buyers to get a sense of a company's reputation before making a purchase. As of June 2025, the platform hosts over 330 million reviews and attracts around 60 million monthly users, making it a significant force in online commerce.

Trustpilot operates on a freemium business model. This means that businesses can access a basic set of features for free. Any company can create a profile, invite customers to leave reviews, and respond to feedback publicly.

Like many open platforms, Trustpilot has faced criticism. A key challenge is managing the authenticity of reviews. The company invests in fraud detection technology and human moderators to combat fake reviews, but it remains a persistent issue. There have also been concerns raised about how the platform handles negative feedback, with some businesses feeling unfairly targeted.

Despite these challenges, Trustpilot has achieved significant corporate milestones. In 2021, the company was publicly listed on the London Stock Exchange, a major step that reflects its scale and influence in the online marketplace. It is also a constituent of the FTSE 250 Index, which tracks mid-sized companies listed on the London exchange.

Now, let's check what you've learned about this popular review platform.

Trustpilot's journey from a Danish startup to a publicly traded company shows the power of customer feedback in the digital age.