My Collection #1

Study Guide:CX UX UI

CX UX UI

Customer experience encompasses the total end-to-end perception a person forms across every single touchpoint with an organization over time.
User experience focuses specifically on the usability, structure, and interaction flow when someone engages with a particular product or service.
User interface acts as the visual and interactive surface layer, translating design decisions into buttons, layouts, and typography.
These three disciplines nest hierarchically, where user interface sits inside user experience, which resides within the broad umbrella of customer experience.

Q: What is the broad scope of Customer Experience (CX)?
A: The total end-to-end perception across all brand touchpoints over time.
Q: What is the primary focus of User Experience (UX)?
A: The usability and interaction flow when using a specific product or service.
Q: What does User Interface (UI) cover?
A: The visual and interactive elements like buttons, colors, and typography.
Q: How do UI, UX, and CX relate in scope?
A: UI sits inside UX, and UX sits inside the broader umbrella of CX.
Q: How do poor UI choices impact overall CX?
A: A broken screen damages UX, which ripples outward to harm brand trust and CX.
Q: What is the overarching goal of aligning UI, UX, and CX?
A: To build products that function smoothly and foster lasting customer loyalty.

Customer Experience: The comprehensive perception a customer forms based on their entire brand journey across all touchpoints over time.
User Experience: The internal feeling and perceived usability a person experiences when interacting with a specific product or service.
User Interface: The visual and interactive surface layer of a digital product that users directly see and touch.
Touchpoint: Any point of interaction between a brand and a customer throughout the entire relationship lifecycle.
Ecosystem: The interconnected network of teams, channels, and design layers that influence overall brand perception.
Usability: The ease of use and efficiency with which a user can accomplish goals within a product.
Microinteraction: A single, contained moment or subtle animation that provides immediate feedback during user interaction.